Color is one of the important elements for conveying visual information, and it is also an important part of food packaging and sales, and plays an important role in beautifying commodities. In this regard, what is the best color for food box packaging?

The packaging color of food should have the following characteristics:

(1) As far as the industry is concerned, the food industry usually chooses light yellow and pink as the main colors, giving people a feeling of warmth and intimacy. Of course, many tea food box packaging use green, many beverages choose green and blue packaging, many wines and pastries choose dark red packaging, and many children's food and food choose pink packaging; the cosmetic industry usually chooses rose, pink, light green, Light blue and dark brown are the main colors, highlighting the warm and elegant atmosphere; the clothing industry often chooses dark green, dark blue, brown or gray as the main color to highlight the beauty of calm and classical elegance.

(2) From the perspective of performance characteristics, just take food as an example, cakes and snacks usually choose gold, milky white and light pink as the main colors, giving people a fragrant impression; tea, beer and other beverages are mostly packaged in red or green, symbolizing The rich taste and aroma of tea; tomato juice and apple juice are mostly red, showing the natural attributes of the product. Although the main color of some packaging is inconsistent with the main color of the above-mentioned product attributes, we can find that if the design of the packaging is completed by professionals, there must be some symbolic color blocks, color spots or colors on the outer packaging. line, highlighting the concentrated content of the product.

A good food box packaging company must be able to grasp these characteristics and maximize their role in food box packaging so that customers can enjoy their tastes and meet their visual needs.